What would happen if we all advertised what we are really good at and promoted it relentlessly instead
of "me too" advertising? We would then all understand what it takes to be diligent and vigilant in
our respective duties because the accountability of being really good at something would give our respective
businesses instant identity. But be forewarned, advertising a particular skill or ability can backfire
if you can’t perform at a high level of competency for each and every customer.