Author: E.J. Schultz

Toyota boosted its Super Bowl ad buy at the last minute with a 60-second spot, as well as a sponsorship of CBS’s halftime report.

Fiat Chrysler Automobiles will sit out its first Super Bowl since 2009, leaving the game without a high-profile advertiser known for big-budgeted, celebrity-filled spots.

Jason Bateman plays an elevator operator in Hyundai’s Super Bowl ad that pitches its “Shopper Assurance” program, which seeks to modernize the car-buying experience.

BMW’s new ad campaign is for certified pre-owned BMW vehicles, so its ad agency Goodby is recycling the ads that were originally used for the vehicles when they were new.