Author: Michael Wayland
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Top-end Camaro gets automatic transmission
General Motors is adding an automatic transmission to its top-end track edition of the Chevrolet Camaro for the first time since 1992.
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Maven executive Steyn leaves GM
It’s unclear whether her departure was voluntary. It is not believed to be part of GM’s plan to cut 15 percent of its salaried work force in North America.
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Chevy Silverado making big-screen debut in Lego form
Chevrolet said a Lego version of the redesigned Silverado pickup will be featured in dual-branded ads as well as “The Lego Movie 2: The Second Park.”
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Wahl steers Cadillac back to its roots
The connection to Detroit is exactly what Cadillac was trying to get away from under marketing chief Deborah Wahl’s predecessor.
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Cadillac strikes 3-year marketing, sponsor deal with PGA
Cadillac is re-entering sports sponsorships with a multiyear deal with the PGA of America.
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GMC adds AT4 subbrand, Sierra 1500 features to HD lineup
GMC is expanding its new AT4 subbrand and many key features of the Sierra 1500 to its heavy-duty brethren.
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Cadillac: ‘We’ve got one chance’
Returning Cadillac to some measure of its previous glory, and positioning it as an EV leader, promise to be a heavy lift.
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How Reuss is re-engineering GM’s product team
At General Motors, Mark Reuss’ mission is the equivalent of overhauling an engine while it’s running: changing GM’s vehicle development process to support a broad pivot to electric vehicles while keeping the core operations humming.
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Cadillac’s revived subscription program to rely on dealers
The lack of dealer involvement in the first program was a sore point for many Cadillac retailers.
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Barra ‘understands’ uproar over job cuts
The GM CEO said what wasn’t well communicated with plans to end output at five North American plants were the opportunities the company had for displaced workers, particularly in the U.S.