Author: Michael Wayland
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GM pulls disputed ‘Real People, Not Actors’ TV ad
Chevrolet will stop airing its most recent “Real People, Not Actors” TV ad that claims the brand has better reliability than Toyota, Ford and Honda, among other brands.
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Cadillac to close door on New York home April 1
Cadillac has been winding down operations at Cadillac House in Manhattan and will sublet the space or break the agreement and return the space to the landlord. The lease agreement runs until 2025.
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Cadillac CT6 isn’t dead for U.S.
GM plans to keep the CT6 sedan in Cadillac’s U.S. lineup, despite the potential closure of the domestic plant that produces the sedan.
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GM positions Cadillac as a pioneer again
GM President Mark Reuss described Cadillac as being “the tip of the corporate spear on EVs” in an effort that will be about beauty, innovation and leadership.
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For Silverado campaign, Chevy gets playful in print
Chevy believes much of Silverado’s future growth will come from new customers to the pickup segment, so it’s reaching out to nontraditional audiences.
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From Cadillac, an Escalade ‘scaled for everyday life’
Cadillac is filling a yawning product gap between the midsize XT5 and the truck-based Escalade SUV with the all-new XT6. The crossover was designed to have “the stance and presence” of an Escalade but “scaled for everyday life,” Cadillac design chief A…
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Chevy’s latest ‘Real People, Not Actors’ ad disputed by advocates
Chevrolet’s “Real People, Not Actors” TV ad involving vehicle reliability isn’t sitting well with a consumer advocate group.
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Tesla uninterested in GM plants because of UAW, Barra says
GM CEO Mary Barra confirmed Friday that the company has discussed selling assembly operations — potentially slated for closure this year — to Tesla Inc.
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Tesla drops interest in GM plants because of UAW, Barra says
GM CEO Mary Barra confirmed Friday that the company has discussed selling assembly operations — potentially slated for closure this year — to Tesla Inc.
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GM sees strong ’19 earnings, says Caddy will lead EV charge
GM says this year’s tallies for earnings per share and free cash flow will top 2018’s. The automaker also confirmed Cadillac will be its flagship brand for EVs.