Author: Search Auto Parts | Automotive News – Industry News

Wendy Hardesty is the director of merchandise systems at O’Reilly Auto Parts, and also serves on the Automotive Aftermarket Industry Association’s Technology and Standards Committee.

Jeremy "Twitch" Stenberg is joining Jeremy McGrath as the two drivers compete on Toyo’s Open Country M/T-R tires in the Pro2 Unlimited class of this season?s Lucas Oil Off-Road Racing Series.

Kyle Busch earned Joe Gibbs Racing and Raybestos Brakes & Chassis the team?s first season win at Saturday?s Budweiser Shootout, just beating the defending champion to the checkered flag.

Five talented grassroots-level racers representing several different forms of engine-driven competition have been selected as finalists in the "Search for a Champion" racing sponsorship contest from Federal-Mogul’s iconic Champion&r…

"The Digital Path to Purchase," a study of emerging trends on consumer usage of smartphones and tablets, was released by Moosylvania, an independent advertising agency specializing in digital, branding, experiential and promotions.

Less than one year after the Valvoline brand introduced a revolutionary recycled motor oil that stands up to racing’s demanding standards and high-quality performance, Roush Fenway has decided to switch all its Sprint Cup and Nationwide teams t…

Direct mail provider Mudlick Mail bucked the slow recovering economy last year, with a 50 percent jump in revenue. The company, which offers direct mail campaigns to automotive repair shops, saw its sales grow from $6 million in 2010 to $9 mill…

Mitchell announced the availability of Claims Triage, a technology product created specifically to streamline resource allocation decision-making for physical damage claims. It is designed to empower insurance carriers to determine the most eff…

It is a bit too early to discuss how the December quarterly earnings shaped up for our public aftermarket companies. In general, the DIFM side of the business continues to fare better than the DIY.

Solar Gard®, an industry-leading manufacturer of architectural and automotive window films, announced an exciting new program to reward its partners in North America.