German automotive companies have acknowledged that they need to foster a work culture more akin to Silicon Valley, but disruptors within these companies are still rare. Markus Seidel, head of BMW’s advanced randd office in Shanghai, China, is one.
German automotive companies have acknowledged that they need to foster a work culture more akin to Silicon Valley, but disruptors within these companies are still rare. Markus Seidel, head of BMW’s advanced randd office in Shanghai, China, is one.