If you want your shop to be perceived as the best shop in your area, you have to differentiate it from
your competition. When your car count is stable your profits will be stable and you won’t have to lay employees off
when you don’t want to. The way you accomplish this is through branding your service center. Many of you have
already started on this journey and don’t realize it. Listen to Head Coach Mike Haley teach shop owners how to
implement branding in any size shop.