Dodge, recast as a performance brand, plans to use three high-powered halo vehicles and new advertising aimed at younger buyers to keep sales steady in 2015. In May, Dodge gave up to the Chrysler brand its previous role as FCA US’s full-range brand.
Dodge, recast as a performance brand, plans to use three high-powered halo vehicles and new advertising aimed at younger buyers to keep sales steady in 2015. In May, Dodge gave up to the Chrysler brand its previous role as FCA US’s full-range brand.