Use features, not names, to describe FandI products, advises Peter Velau of SouthWest Dealer Services. Offering an extended service contract often ‘elicits an automatic, kneejerk, negative reaction,’ he says.
Use features, not names, to describe FandI products, advises Peter Velau of SouthWest Dealer Services. Offering an extended service contract often ‘elicits an automatic, kneejerk, negative reaction,’ he says.