Hyundai and sibling brand Kia are on track to achieve record sales in Europe this year, but while both are keen to grow market share they are also striving to shed their image as budget brands and want to be perceived as more aspirational.
Hyundai and sibling brand Kia are on track to achieve record sales in Europe this year, but while both are keen to grow market share they are also striving to shed their image as budget brands and want to be perceived as more aspirational.