As Mercedes-Benz’s U.S. marketers brainstormed in 2009 about how to attract youthful buyers with a compact sedan then being developed, it quickly became clear what they needed most — an un-Mercedes-like sticker price.
As Mercedes-Benz’s U.S. marketers brainstormed in 2009 about how to attract youthful buyers with a compact sedan then being developed, it quickly became clear what they needed most — an un-Mercedes-like sticker price.