Hyundai Chairman Chung Mong Koo proved the South Korean automaker can build reliable, value-for-money cars by beating Toyota and Volkswagen in benchmark U.S. quality surveys. His son now wants to show Hyundai can be synonymous with luxury, too.
Hyundai Chairman Chung Mong Koo proved the South Korean automaker can build reliable, value-for-money cars by beating Toyota and Volkswagen in benchmark U.S. quality surveys. His son now wants to show Hyundai can be synonymous with luxury, too.