Volume automakers have good reason to fear luxury brands in Europe – mainly the German trio of Mercedes, Audi and BMW, but increasingly Volvo and Jaguar Land Rover. Luxury brands are gaining sales and pushing successfully into new segments.
Volume automakers have good reason to fear luxury brands in Europe – mainly the German trio of Mercedes, Audi and BMW, but increasingly Volvo and Jaguar Land Rover. Luxury brands are gaining sales and pushing successfully into new segments.