Beyond the creature comforts and quality of an upscale vehicle, the “luxury” in luxury cars is increasingly about hospitality and how a buyer — or “guest” in Lexus lingo — feels about the entire brand experience, said Jeff Bracken, Lexus general…
Beyond the creature comforts and quality of an upscale vehicle, the “luxury” in luxury cars is increasingly about hospitality and how a buyer — or “guest” in Lexus lingo — feels about the entire brand experience, said Jeff Bracken, Lexus general…