Mercedes-Benz and BMW are aiming to sell more standardized cars and services to boost profit margins and simplify the complex list of options for buyers — while also giving them the choice of a bespoke car if they want.
Mercedes-Benz and BMW are aiming to sell more standardized cars and services to boost profit margins and simplify the complex list of options for buyers — while also giving them the choice of a bespoke car if they want.