Michelin aims to counter rising pressure from low-cost Chinese brands in Europe and North America by increasing the number of cheaper tires it offers from budget subbrands, the tire maker’s CEO, Jean-Dominique Senard, told Automotive News…
Michelin aims to counter rising pressure from low-cost Chinese brands in Europe and North America by increasing the number of cheaper tires it offers from budget subbrands, the tire maker’s CEO, Jean-Dominique Senard, told Automotive News…