MediaTrac(TM) has announced the release of the BeBack Program. This vehicle sales inducement program
helps auto dealerships specifically target those potential buyers who may have visited the dealership but failed to
purchase a product on their most recent visit. The average auto dealership sees 75 to 80 percent of floor traffic
leave the store without ever making a vehicle purchase and 40 percent of those shoppers will buy a vehicle in the
next three days from a competitor.