BMW named former Audi executive Sebastian Mackensen as head of its Mini brand. BMW is seeking ways to boost Mini’s long-term profitability and is expected to discontinue three slow-selling Minis — the Coupe, Roadster and Paceman.
BMW named former Audi executive Sebastian Mackensen as head of its Mini brand. BMW is seeking ways to boost Mini’s long-term profitability and is expected to discontinue three slow-selling Minis — the Coupe, Roadster and Paceman.