Overcoming quality unknowns critical for U.S.-bound overseas OEMs

While an influx of new models entering into the U.S. marketplace from automakers based in India and
China ? such as BYD, Mahindra and Tata ? could bring added work to the aftermarket along with renewed business
prospects for car dealers who lost their franchises during the Big Three?s dealership consolidation programs,
offshore OEMs and their sales and service channels face significant challenges in convincing American motorists to
buy their yet-to-be-proven vehicle offerings.