PSA/Peugeot-Citroen is launching its upscale DS brand in Iran to capitalize on the country’s association of France with luxury and elegance. The move follows a deal to end Western sanctions against Iran.
PSA/Peugeot-Citroen is launching its upscale DS brand in Iran to capitalize on the country’s association of France with luxury and elegance. The move follows a deal to end Western sanctions against Iran.