Your community today still is the area around your shop and the people with whom you do business. But
if you?re not taking advantage of your larger, social networking community, your shop is missing out. Actually,
according to Chris Brogran, president and CEO of Human Business Works and ASRW keynote speaker, you?re missing out
on CRAP that can boost your business. He says the community, referrals, audience and passion ? CRAP ? you utilize
in today?s marketing plans is just as important as ever.