Bob Lutz didn’t think Nissan could be saved. At that moment in the late 1990s, Lutz was CEO of battery maker Exide and Nissan was on the brink of failure. Enter Carlos Ghosn, who quickly promised a quick return to profit.
Bob Lutz didn’t think Nissan could be saved. At that moment in the late 1990s, Lutz was CEO of battery maker Exide and Nissan was on the brink of failure. Enter Carlos Ghosn, who quickly promised a quick return to profit.