PSA CEO Carlos Tavares wants the company’s Citroen DS marque to become a stand-alone brand that can compete with premium German carmakers’ products. Market watchers, however, have mixed views on this goal.
PSA CEO Carlos Tavares wants the company’s Citroen DS marque to become a stand-alone brand that can compete with premium German carmakers’ products. Market watchers, however, have mixed views on this goal.