Volvo’s Polestar performance brand expects to double sales next year and quickly earn double-digit margins. It aims to do this by separating itself from rivals such as BMW M by emphasizing one of the Swedish brand’s core values: safety.
Volvo’s Polestar performance brand expects to double sales next year and quickly earn double-digit margins. It aims to do this by separating itself from rivals such as BMW M by emphasizing one of the Swedish brand’s core values: safety.