Before you can go out and attract new customers ? or keep the ones you have ? you need to know who you
want your customers to be. Are you looking for budget-minded drivers or those who have a good interest in taking
care of their vehicles? Once you know where to aim your business, you?re on the right track, says Frank Joel,
publisher of Page One Publishing. He presented ?Customer Relationship Management Using Integrated Marketing
Strategies? to CARS attendees Monday.