Selling General Motors’ U.S.-built vehicles in Japan has never been easy and these days it is harder than ever. GM’s lineup is paltry and its lackluster brand images were further tarnished by the company’s bankruptcy in 2009 and recalls this year.
Selling General Motors’ U.S.-built vehicles in Japan has never been easy and these days it is harder than ever. GM’s lineup is paltry and its lackluster brand images were further tarnished by the company’s bankruptcy in 2009 and recalls this year.